What Do Today’s Consumers Really Expect from Financial Services?

New research reveals urgent opportunities for more personal, proactive support.

At Serene, we wanted to understand what consumers expect from their financial service providers — especially when it comes to trust, data sharing, and getting the right help at the right time. So, we surveyed over 500 people across the UK to find out.

The results are a wake-up call for the industry:

Want to feature our insights or speak with a member of the Serene team?
We’re happy to provide expert comment, collaborate on stories, or discuss the future of financial wellbeing.
Reach out to lizzie@myserene.io for press and media enquiries.