From a dataset of over 3 million consumers, we’ve found that 60% of the population now gambles – with spend rising across every age, gender, and income bracket.
Effective risk management isn’t about flagging who gambles most.
It’s about recognising the patterns and contexts where behaviour may begin to shift – from casual play to something more harmful – and knowing when and how to step in.
At Serene, we use behavioural and vulnerability insight to help firms spot those shifts earlier, with more precision and care – supporting smarter, more proactive interventions that protect both customers and outcomes.
Want to feature our insights or speak with a member of the Serene team?
We’re happy to provide expert comment, collaborate on stories, or discuss the future of financial wellbeing.
Reach out to [email protected] for press and media enquiries.
Contact us today to learn how Serene can help you proactively identify, understand, and support vulnerable customers while driving business value.
