Serene Selected for Mastercard Start Path

We’re excited to share that Serene has been selected for the award-winning Mastercard Start Path programme – a global initiative designed to support high-growth fintechs driving innovation at scale.

Start Path brings together a select group of companies with proven solutions, offering access to Mastercard’s global network, expertise, and ecosystem.

For Serene, this marks an important milestone.

Scaling Impact Across the Payments Ecosystem

As financial services continue to evolve, the need to identify and act on risk earlier has never been more critical – from financial distress and vulnerability, to scam susceptibility.

Through Start Path, we have the opportunity to:

  • Expand our reach across the global payments ecosystem
  • Partner with leading organisations to embed earlier risk detection
  • Deliver measurable improvements in customer outcomes and business performance

This isn’t just about growth – it’s about scaling impact.

By combining Serene’s behavioural intelligence with Mastercard’s ecosystem, we’re enabling more organisations to move from reactive response to proactive care.

Joining the Start Path Community

We’re proud to officially join the Mastercard Start Path family and to be part of a community shaping the future of financial services.

You can read the official announcement here.