A scientist by education, strategist by experience, and visionary by heart, Lana brings a distinctive blend of industry expertise and commercial acumen, shaped by decades of executive and non-executive leadership across the fast-evolving and inherently interlinked worlds of finance and technology.
She has played an instrumental role in the global transformation towards the digital economy, working alongside industry pioneers and market leaders to shape the future of financial services. Her work has expanded the boundaries of financial ecosystems across both established and fast-growing economies, influenced digital identity frameworks, and driven data-led strategies, AI ethics, and digital standards across some of the world’s most influential institutions.
She has spent decades launching, investing in, and scaling successful businesses—helping to shape the fintech and digital economy landscape we see today.
Lana’s stewardship and strategic oversight will be invaluable as Serene accelerates its growth and strengthens its position in financial services and beyond. With her experience guiding high-growth businesses, working with financial market infrastructures, and shaping the future of digital finance, she will help steer Serene as we continue to scale, expand our market presence, and deliver on our mission.
Following our recent investment from NatWest Group and Fuel Ventures, this appointment marks another major milestone for Serene as we establish a preeminent footprint in the financial ecosystem.
Welcome aboard, Lana! 💜
Contact us today to learn how Serene can help you proactively identify, understand, and support vulnerable customers while driving business value.
