Serene Welcomes Three Strategic Hires to Power the Next Phase of Growth

We’re thrilled to announce three strategic new hires who bring deep expertise in data science, engineering, and operational leadership — and who share our mission to transform how financial services detect and respond to vulnerability.

Vulnerability has a profound impact on financial wellbeing — yet too often, the signs go unnoticed until it’s too late. At Serene, we’re building a future where businesses can spot early signs of distress and step in with the right support before small struggles become life-changing crises. These new team members will play a critical role in making that future a reality.

Meet our new leadership:

Ehsan Faridfar joins Serene as Head of Data Science, leading AI and analytics initiatives to power our digital mental health platform.

Ehsan Faridifar, Head of Data Science

A standout data scientist who built the UK’s first attrition-based credit score machine learning product (which led to a £45M acquisition). At Serene, he’s spearheading our data-driven solutions to help firms act earlier and smarter.

Ian Rathbone joins Serene as Head of Engineering, leading the development of our cloud-based vulnerability management platform.

Ian Rathbone, Head of Engineering

An accomplished engineering leader with a track record of scaling AI-powered solutions across industries. He’s focused on building and scaling our platform to deliver real-time insight and support at scale.

Elizabeth Collins joins Serene as Chief of Staff, leading strategic operations and communications to accelerate our mission in digital mental health.

Elizabeth Collins, Chief of Staff

A strategic leader in operations with deep experience in consumer credit and financial services. She’ll be ensuring that we scale with rigour, purpose, and measurable impact.

This marks a big moment for Serene — not just in growth, but in ambition. With this team, we’re accelerating toward a future where support reaches people before problems escalate.

The work we’re doing matters. And we’re only just getting started.